FROM PRODUCT TO VALUES
The best freelance designer from all over the world join together to redesign Remaches Factory logo
The market requires our customers to choose RELIABLE suppliers with a CONSTANT QUALITY but also with FAVORABLE CONDITIONS and an EXCELLENT SERVICE.
In these years we have worked hard to transmit our identity and mission to the market with the aim of being considered a serious and reliable company, with a quality product and service.
That’s why we decided to transpose these values and this identity in the NEW LOGO, with the aim of being inspired by the tradition of our parent company but at the same time transmitting our values, our mood, a positive energy and that made sense the intentions that have always driven Remaches Factory.
We knew the task would not be easy. It was necessary to change from a pictogram that spoke of the product (the rivet drawn under the name Remaches) to a logo that spoke of values.
So we launched a contest to develop this concept which involved the best freelance designers from all over the world. We wanted to give a strong image that would convey at the same time RELIABILITY and SENSE OF BELONGING. The result of this work is a modern design but inspired by tradition.
As described by Patrizia De Gregoriis (Founder and CEO of Remaches Factory):”Remaches Factory is the union of people who put their talents and skills to service a goal. It is the union of people focused on the same purpose with different methods. Union of knowledge, interests, philosophy, ethics, genius, united to create a goal and involve more people who will benefit from it. All actions have a consequence or result, it all depends on the type of energy that is concentrated. Remaches Factory is an energy point to meet customers’ needs. We do not sell rivets, we sell membership in a group (ANSHIDA) of services and attentions useful and positive for all. The focus on energy allows us to give our customers what they need and make them feel at home: loyalty, partnership and assistance. Loyalty through a commercial policy that addresses only distributors, Partnership through the academy to transmit know-how and Customer Service through the services made available to them to take care of their needs. The new logo tells the story of Remaches Factory and its history, inspired by the concept of Blue Ocean (Blue Ocean Strategy)”
